What Is Descriptive Analytics?
Descriptive analytics is the process of analyzing historical data to identify patterns, trends, and insights that provide a clear understanding of past events. This type of analytics focuses on summarizing raw data and presenting it in an easy-to-interpret format, often through visualizations like charts, graphs, or dashboards. By leveraging descriptive analytics, organizations can gain a deeper comprehension of their operations, customer behavior, and market dynamics, which serves as a foundation for making informed decisions. It answers the fundamental question of “What happened?” and sets the stage for more advanced types of analytics, such as predictive and prescriptive analytics.