What Is Embedded Analytics?
Embedded analytics refers to the integration of data analysis and business intelligence capabilities directly into a software application or platform. This allows users to access and interact with analytics features, such as dashboards, visualizations, and reports, without needing to leave the primary application. By embedding analytics, organizations can deliver actionable insights to users in real-time, enabling faster decision-making and improved workflow efficiency. This approach is particularly useful for enhancing user experience, as it empowers users to derive value from data within the tools they already use. Common use cases of embedded analytics include customer relationship management (CRM) systems, enterprise resource planning (ERP) software, and web applications in industries such as retail, healthcare, and manufacturing.